Private label rights (PLR) is simply and simply “branding content, licenced content, or done-for-you content.” The term simply refer to the same thing: the person or company buying the model gives the person they learn from permission to publish the content under the same conditions.
You pay a one-time fee, and you receive 100% of the profits. There are no ongoing license fees or royalties to pay. And no attribution is required.
Licensed content is literally EVERYWHERE.
You’ll find licensing in digital goods like stock photos and software…
…to physical goods like toothpaste and technology…
…to coaching resources like courses, content, and books.
But because of its very nature, it’s hidden in plain sight!
Most people don’t know (or care!) whether a product was licensed or not. If it fulfils a need and is useful, they happily exchange money for value.