What is Private Label Rights, Master Resale Rights and Resale Rights

PLR stands for Private Label Rights. MRR stands for Master Resale Rights, RR stands for Resale Rights, BRR means Basic Resell Rights and  PUR stands for Personal Use Rights.

Not everyone knows what PLR, MRR and RR are and that is why we want to explain them to you.

A lot of businesses need content for their websites. A lot of business owners don’t have the time to write their own stuff. Or they don’t know what to write.

So instead of hiring someone to write for them, which gets expensive when you need more content, they buy products with PLR, MRR or RR like articles and eBooks, even software that they can use for their websites, etc. Under the conditions of the license that comes with the product.

So it is important to read the license to see what you CAN do with it and what you CAN’T do with it.

PLR:  Private Label Rights.

It means that you get a license with the product which allows you to rebrand it, and repurpose it, and you can sell it as your own.

This is the most popular type of resell rights out there. It allows the buyers to modify, use and resell the products as they wish.

Most of the time PLR products come with the raw source file for you to be able to edit as you like. For example, instead of  just the PDF file, you can get the raw .doc formats for the particular PLR product, to edit as you like.

If you like to add more words or remove certain words, you are able to do that and save as a completed PDF version, before reselling. This way you can even end up improving the product and reselling the improved version.

This is also one of the types of rights that usually allows you to put your name on the product, as the author or creator, if you desire, before reselling.

In some cases, you can also resell the ‘rights’ to resell the products to other marketers.

MRR: Master Resell Rights.

You don’t own the copyright, but you own the ‘Master Rights’. This basically means you are free to use or sell the product or sell the same rights to others but you’re restricted from altering or modifying the product from its original form.

Putting your name as the creator or author is also usually not allowed with these types of products. You resell such products as they come.

The advantage of MRR products is that you can make money from reselling the rights to other people, as well as from actually selling the products directly. That’s why most people prefer MRR products.

RR:  Resell Rights.

You own the ‘Resell Rights’ but not the copyright. You’re not entitled to change or alter anything from its original form. Your freedom is limited to using and selling the product as is. You cannot sell or transfer these rights to others. Other restrictions may be laid out in the license.

BRR: Basic Resell Rights.

So you are limited with what you can do with it under the terms of the license, but you can still resell it.

This means you can use the products yourself and you can resell the products to other people.

However, you are not authorized to resell the selling rights to other people nor are you allowed to modify the product before reselling.

PUR:  Personal Use Rights.

Products that come with this are usually meant only for personal use.

This means you can use the products yourself but can’t resell the products themselves nor can you resell the rights to sell the products. And you are free to use it for any kind of personal use you want.

Giveaway Rights (GR).

Products with Giveaway Rights allow you to give them away for free. You can give such products away completely free on their own, or bundle them with other products you are giving away.

Many products with this right also have Master Resell Rights, meaning you can sell them, sell the rights to others to sell them, and give them away.

But remember that if you only see “Giveaway Rights” but not “Master Resell & Giveaway Rights”, you can only give away but can’t sell.

What Can You Do With PLR And MRR Contents?

There are so many things you can do with PLR, MRR and RR contents. Whatever you dream up, the choices are endless. In short, getting PLR, MRR, RR contents  will save you huge time and money.  

To be perfectly honest, the only limits to PLR, MRR, RR  repurposing are your imagination and creativity.

Below are some of the things we think you can do with PLR, MRR, RR and make money  but are not limited to these alone:

  • Courses. Develop and sell your own powerful e-learning course.
  • Lead Magnet and Emails. You can use them for Lead Magnet and Email messages. A powerful way to quickly build your email list.
  • Webinars. You can use them for Webinars. Connect with your audience and close more sales.
  • Social Media Posts. Don’t struggle with what to post on social media platforms. Use them as your content for your page.
  • You can use them in your membership Sites: Constantly have new content to give your members.
  • Coaching Handouts: Improve and supercharge your sessions with helpful resources.
  • Use For Magazines: Everything you need to launch your own print magazine.
  • Videos. Use them as content for your video. Youtube video, Facebook video, etc.
  • You can use these eBooks for blog Posts: Keep your site fresh and visitors always coming back. Demonstrate your deep expertise
  • You may also use these products for Audiobooks and Podcasts.
  • You can also create Physical Products such as books, prints, calendars, and more.
  • Bundle multiple related niche products as a value pack and sell them at a higher price.
  • Special report that you can use either as a teaser to get people to buy your eBook or you can use it to capture leads.
  • Digital Products. eBooks, daily meditations, inspirational quotes, and more.
  • You can put your name on the products as the author – This is the most obvious benefit of them all. Some of the products have Private Label Rights which allow you to claim authorship to the eBook and you can use it to build your brand or sell it.

Who Should Consider Using PLR And MRR Products.

Here’s a brief list of the types of people who can benefit from PLR content:

  • Business owners who are pressed for time and could use assistance in generating content.
  • Online business owners who also still have a day job and need a little boost to their content creation.
  • Bloggers or Information Marketers who occasionally battle writer’s block.
  • Business owners who would like to start offering content in different formats (audio, video, ecourses, autoresponder series, etc.) and want a helping hand getting started.
  • New business owners who are overwhelmed with the amount of tasks on their to-do lists and want to outsource something quickly and easily.
  • Business owners who want to expand into a new niche and want to hit the ground running.
  • Authors.
  • Internet Marketers.
  • Content Creators.
  • Teachers and Trainers.
  • Students.
  • Consultants.
  • Counsellors
  • Speakers.

Where To Find And Download PLR, MRR, RR Products?

If you are ready to use and make money from Private Label Rights(PLR) and Master Resell Right(MRR) Digital Products such as eBooks, Courses, Articles, Images. we would recommend westmayor.com website for you.

Westmayor.com has a premium, outstanding collection of profit generating Private Label Rights(PLR), Master Resell Right(MRR) and Resell Right(RR) EBooks, that you can download and use.

All eBooks on westmayor.com have at least master resell rights licenses, which means you can repurpose them, brand, tweak, and sell as your own, use them on your project, website, No royalties or extra fees.


I have to add this point as the very LAST one because it’s the most important of them all! TAKE ACTION.

Most people will read all of this and won’t take any action. If you are one of such people, please remember that it’s in the action taking that you get any results at all. Nothing else will matter if you don’t take action.

Even if you take action on just one or few of the above ways to make money with resell rights products, you will get some result, which you can expand on as you go along.

Whether you consider yourself a newbie or an experienced marketer, you must TAKE ACTION to get any results.

Newbies will read some or all of this guide and get very excited. But it’s not in the excitement that the money is made; it’s in TAKING ACTION!

If you are one of such experienced marketers, you will agree with me that “knowing is not enough”; you need to take action on what you know, to get results. Hopefully this guide reminds you of what you already know, and inspires you to TAKE ACTION.

As for experienced marketers, many might read, shrug their shoulders and say to themselves “I know all that stuff”. We are all guilty of such thoughts. They hold us back rather than help us forward. If you did know all that stuff, are you taking enough action on what you do know?

In conclusion

Never write or produce any content from scratch again and never pay expensive freelancers again. 

Content is expensive and time-consuming to create. Do not waste your time finding, paying expensive freelancers to get the job done. Use Private Label Rights and Master resell rights Products Instead.

Save money and time, be productive, Grow Traffic, Email List, Income and Knowledge Using  Private Label Rights and Master resell rights Products.

 To Find And Download PLR, MRR, RR Products? You may go to westmayor.com.

Westmayor.com has a premium, outstanding collection of profit generating Private Label Rights(PLR), Master Resell Right(MRR) and Resell Right(RR) Digital Products, that you can download and use or ready to sell.

There is no limit to what you can download. Download what you need, when you need them.

Brand, tweak, and sell as your own. No royalties or extra fees. Keep 100% Of The Profits! Save money and time, be productive and make money now.

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